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Nov. 20 Drucker Business Forum to examine micro-business

Wednesday, October 30, 2013

Your local diner, the independent bookstore on the corner, the mechanic who fixes your brakes, your child’s math tutor – all are examples of micro-business at work. These small enterprises, most with one to five employees and many owned and operated by minorities, are all around us, part of our daily fabric. We depend on them from dawn to dusk. But the challenges and pitfalls of running a “micro-biz” are many:  some owners can’t quality for loans; others don’t have the right training to manage administrative tasks, HR issues, or the shifting “post-recession” marketplace; still others struggle with cash flow.

Passion and persistence can keep these businesses going, but training, connections to markets and customers, and capital are the tools that make for success.

Join the Drucker School and KPCC on Wednesday, Nov. 20 for a Drucker Business Forum that examines what makes micro-businesses succeed.

KPCC’s business reporter Ben Bergman will talk with Stacey Sanchez, senior community loan officer for CDC Small Business Finance and the California Association for Micro Enterprise Opportunity (CAMEO). Joining them is successful micro- to small- business owner Adela Beltran, who started selling clothes door-to-door and now owns and operates the Paramount Auto Center in Downey.

The Drucker Business Forum will be held at KPCC's Crawford Family Forum, 474 South Raymond Ave., in Pasadena.

Doors open at 7:45 a.m. and the program begins at 8:30. Admission is free but RSVPs are required.

For more information and to RSVP, visit the KPCC website.


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