Event Detail

Drucker Business Forum: Micro-Business Means Business

Wednesday, November 20, 2013


Your local diner, the independent bookstore on the corner, the mechanic who fixes your brakes, your child’s math tutor – all are examples of micro-business at work. These small enterprises, most with one to five employees, are all around us, part of our daily fabric, and we depend on them from dawn to dusk. But the challenges and pitfalls of running a “micro-biz” are many: some owners can’t quality for loans; others don’t have the right training to manage administrative tasks, HR issues, or the shifting “post-recession” marketplace; still others struggle with cash flow.

Passion and persistence can keep these businesses going, but training, connections to markets and customers, and capital are the tools that make for success. KPCC’s business reporter Ben Bergman gets inside “micro-biz” with Stacey Sanchez of the California Association for Micro Enterprise Opportunity (CAMEO) and business owners both successful and struggling to keep afloat. Be here for advice, ideas, and information to seed your own micro-biz!

Wednesday, November 20, 2013
7:45am - Light breakfast/Doors open
8:30am - Program

The Crawford Family Forum
474 South Raymond Avenue
Pasadena, CA 91105

Admission is FREE, but RSVPs are required.


Ben Bergman
Business reporter for KPCC @thebenbergman


Stacey Sanchez
Senior Community Loan Officer for CDC Small Business Finance and member of the board of directors for the California Association for Micro Enterprise Opportunity (CAMEO).

Adela Bertran
Owner and operator of the Paramount Auto Center in Downey. Her journey began in La Barca, Jalisco, where at the age of eight, she ran her family’s market. When they moved to the U.S., she worked as a seamstress, then sold clothes door-to-door, started a travel agency and a clothing boutique, and now the car dealership.

Constance Anderson
Director of Pacific Coast Regional Small Business Development Center (LA), and member of the board of directors for the California Association for Micro Enterprise Opportunity (CAMEO).

2016 Claremont Graduate University 1021 North Dartmouth Ave., Claremont, CA 91711 (909) 607-7811